Why do Customers Churn?

Posted on Categories BusinessTags ,

Churn (or the loss of a customer) can be tricky to track down in a SaaS (Software as a Service) company. Was it a bad product, bugs, bad customer service, not the right features?

I found this break down to be very helpful in framing the conversation around Churn, and start the process on how to address the issue in your organization.

You can click on the image for a larger version.

5 Whys of Churn