I read an interview with Larry Page (CEO of Google) on Wired on how he leads his “Medium Sized Business” (He actually called Google a medium sized business – which I thought was a bit wacky)
He says that he encourages his team to think of products that produce 10X results. Instead of focusing on just incremental improvements or catch up with competitors – create amazing new things. He refers to gmail, which when launched had 100 times more storage than anything out there. He also mentions the self driving car and the wearable glasses.